The dictionary defined passion as a strong and barely
controllable emotion. It’s also defined as a strong or extravagant fondness,
enthusiasm or desire for anything.
In the context of a relationship with a loved one. Passion
is a person toward whom one feels strong love or sexual desire. As a matter of
fact in the book Think and Grow Rich, Napoleon Hill says love and especially
sex is one of the most compelling desire that drives business leaders and
entrepreneurs to succeed.
Passion as referred in this book is what you have a great
desire for. This should be self evident to you based on what takes most of your
thinking time, active time and even where you spend your resources.
Your passion is that thing you would love to do with the
remaining part of your life if you had all the money you need to survive. In
identifying your passion, ask yourself who are you secretly or openly most
jealous of? Who do you admire the most and why? This will give you a clue to
your passion.
Develop the idea from
your passion
Now, you know what that compulsive desire of yours is. You
have identified your drive, and then you have got to develop the idea off it.
A passionate musician could have an idea to produce an album
or to be a performer at events or to even do both. These are all ideas off a
passion. A passionate cook could want to open a restaurant or could just want
to cook for people at home or events. These are all ideas.
Sit down and create an idea off your passion.
Get the right skills
Yes you have the talent and a great passion and of course
some latent skills. You need to fine tune the talents by getting the right
skills.
Your present skills needs to be sharpened to make it more
attractive to a larger audience. No matter how beautiful a lady is to be a
model, she’s got to learn etiquette and grooming, to maximize her beauty and to
be appreciated more.
Find a platform
You have identified your passion and have got the right
skills to give finesse to your passion. Then you have got to go seek out for credible
and uplifting platforms that will take you to great heights and give you
maximal promotion.
This could be taking up apprenticeship under an authority in
that field, sharing your talent to a select audience for a fee or even for free
at the beginning. It entails getting out of your own world and connecting to a
larger world.
Also as you engage on this platform, do ensure to surround
yourself with smart people with different skills.
Identify your
investment cost
Having identified your passion and gotten a platform to
reach out. You have got to identify investment needed to launch it. Are you
renting a space? Purchasing equipments? Hiring staff?
In making the above decisions you must know what is going to
be the return on each investment, is it worth it? Do not be afraid to start
small but do plan to get big.
Create and promote
the brand
Your brand is your distinct identity. It makes you stand out
amongst others in the same field with you. It’s your differentiating factor.
Therefore, you must define, enhance and consistently express
your entity identity to your target market. It helps to create a logo,
signature of sorts, print complimentary cards, design a website. Promoting your
brand consistently puts you in the minds of your prospects and ensures steady
stream of customers to you.
Reinvest, keep
learning, have fun and stick with it
As you earn income, do ensure to reinvest your profits in
expanding the business to ensure growth and sustainability. Even if you are having a rough time know that
you are in your learning phase and so have fun and be persistent with the
business.
