Amazon of Africa: Jumia raises $200m despite huge losses

Despite hefty losses, Africa-based and focused Jumia’s ecommerce IPO was a success.

credits: the Crunchbase Daily

Last week the company priced its IPO mid-range, selling 13.5 million shares at $14.50 each, the midpoint of its range. That’s worth just under $200 million. Tack on the 2,0250,000 more shares available to underwriters and the company’s possible total raise grows to $225 million.

And Jumia may raise the full 225 after its IPO was given a rapturous reception. After listing on the New York Stock Exchange, Jumia’s shares closed at $25.46, up 75.6 percent. It has risen further since.

There are two ways to read that result. The first is as a success; Jumia raised hundreds of millions of dollars, floated its shares, and managed a huge first-day gain. And you can read it as a failure; Jumia could have theoretically sold fewer shares at a higher price to raise its capital, lessening dilution of extant shareholders.

But in the IPO hierarchy of results, having a big first-day pop is better than over-pricing shares and seeing your equity quickly slip under its IPO price. So, Jumia had at least a pretty good day, even if you want to (fairly, I’d say) reckon that its IPO was underpriced.

We bring all this to you for two reasons:

• Jumia’s IPO shows that there is plenty of appetite on U.S. exchanges for high-risk shares in tech companies still losing lots of money;
• That ecommerce isn’t category non grata among public investors.

The first point is true in Jumia’s case despite being a dramatic example of the trend. As we reported when Jumia filed to go public, it has workable growth but huge losses, measured as a percent of revenue:

The numbers are simple enough. Revenue grew from 94.0 million Euro in 2017 to 130.6 million Euro in 2018. That’s 38.9 percent growth. During the same two periods, however, the firm’s “loss for the year” rose from 165.4 million Euro to 170.4 million Euro.

So, what gives? I would bet a dollar that Jumia’s status as the “Amazon of Africa” has something to do with its success in the face of such deep unprofitably. After all, Amazon famously lost money for years before becoming one of the biggest companies in the world. And as Jumia has a strong presence in Africa, a continent with around 1.2 billion people, it has huge growth potential.

Do its losses matter, then, so long as Jumia is building the continent’s future online shopping, shipping, and last-mile delivery network? Maybe not. At least that appears to be the public investors’ wager.

It’s the same bet that private-market investors made in the company to the tune of hundreds of millions of dollars. Supposedly smart money on both sides of the public-private market divide has proven more than willing to power Jumia. Now it’s up to the company to tighten up its losses and show that it can expand without the crutch of external capital.

But don’t think that we’re only judging Jumia along those lines; most unicorns going public this year are shedding cash faster than is healthy. The whole class of companies will need to curtail costs while still driving growth.

“The currency of the future is going to be coding,” says Akinwumi Adesina

 At the just concluded Ibrahim Governance Weekend by the Mo Ibrahim Foundation, African Development Bank President Akinwumi Adesina, pleaded for Africans to embrace technology, and governments to urgently move away from “investing in the jobs of the past, but rather in the jobs of the future. A future that is just around the corner.”

The former Nigerian Minister of Agriculture addressing a debate entitled: The New Tech Era: Job-killer or Job-creator?organised by The Africa Report and Jeune Afrique as part of the2019 Mo Ibrahim Governance Weekend. 

“The people who control data, will control Africa. Coding must be compulsory, at all levels. The currency of the future is going to be coding,” Adesina said. “Information technology must not be the exclusive privilege of the elite, we must democratize technology,” he added.

Panelists included Pascal Lamy, board Director of the Mo Ibrahim Foundation and past Director-General of the World Trade Organization; Eric Kacou, an Ivorian businessman and co-founder of ESP Solutions; Chioma Agwuegbo, a Nigerian tech specialist and Zyad Liman, publishing director of Afrique Magazine.

In his welcome remarks, Mo Ibrahim urged the panelists to think about ways to address the “tsunami of young people entering the job market.”

In response to that call to action, Kacou insisted on the need for “a change in mindset to move from BBC or Born Before Computers to rethinking education to teach people how to learn and help them solve problems.”

Panelists acknowledged the critical role the tech industry can play in Africa’s economic transformation through the continent’s digitization. However, they agreed on the urgent need to upgrade the skills of the past, to do it fast, and move away from the social fear of technology.

Research has shown that if governments harness the full economic potential of just the internet, Africa could add $300 billion to its GDP by 2025. Also, 70% of all jobs will have an ICT component by 2020.

Opportunities to transform Africa through technology are endless.  In agriculture, drones can monitor crops, Artificial Intelligence can speed varietal selection, and the Internet of the Things can control smart irrigation systems. Block chains can also aid food traceability.

“We must grab the opportunities…We must democratize technology. Africa should prepare itself. Digital technologies, including Artificial intelligence, big data analytics, blockchains, 3D printing, are already upon us,” Adesina concluded.

The three-hour interactive session ended with members of the audience calling for accelerated policy reforms and creating an enabling environment for innovative technology to thrive. The issue of data protection, identity protection and fake news and how to turn population into assets, topped discussions.